VivaKids is very excited to have Dieffenbach’s Potato Chips, Inc. join us as a VivaChampion. They are donating a portion of all profits from the sale of their new UGLIES® kettle chips to help fight hunger. Dieffenbach’s will also be working with retail partners by offering special programs that provide a per-bag contribution that will go directly to VivaKids and create awareness for our cause.
UGLIES® helps reduce food waste by using potatoes that would otherwise be rejected for cosmetic reasons (size, shape, color) or sugar content. “In addition to reducing food waste, we have also enhanced the quality of the chip by using non-GMO cooking oil and gluten free seasonings to create a premium line of products,” said Dwight Zimmerman, VP of Sales and Marketing at Dieffenbach’s.
According to Nevin Dieffenbach, President and CEO of Dieffenbach’s, “Since my grandfather started the business more than 50 years ago, we have been committed to helping children and giving back to the community. We plan on continuing that tradition. Our partnership with VivaKids, goes beyond the monetary support. We will be sending Dieffenbach team members to participate at VivaKids supported centers, making this a very personal experience for everyone.”
We invite you to join VivaKids and Dieffenbach’s in this effort. You have already taken the first step by purchasing a bag of UGLIES®. Take a look around our website. Plan to “Come and See” and visit to one of our centers to connect with the children and their communities or “Stay and Help” by sponsoring a child.